Directed by Rock Davis and featuring Uptown influencers Kenstarz, Chrissy, and Kid the Wiz, the clip takes us through a comedic overture shot in a school, before making a transition into a club scene shot in Uptown establishment Opus Lounge, including a cameo from Pioladitingancia, another mark in the pair’s longtime friendship. Now with a visual pairing to match the sensation, Kass capitalizes on this “Scooby Doo Pa Pa” moment with an official video. Photo by Itzel Alejandra Martinez for Remezcla According to Nielsen Music, by the end of February, the track had accumulated 6.87 million streams, notched a Top 10 spot on Billboard’s Hot Latin Songs chart, and continues to be a top contender across Spotify’s Viral 50 charts in markets not exclusive to Spanish-speaking audiences.
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Now it’s pivoting to a full HD official video release, premiering today on Remezcla.Īs an intentional crossover moment for the genre, DJ Kass’ track has definitively taken Dominican dembow out of its own robust music ecosystem by leveraging the transformative power of streaming to the utmost advantage. The track started as a dembow flip of English comedian Big Shaq’s “Man’s Not Hot,” soon transforming into an Uptown sound system mainstay, until it became the backing track for Venezuelan Internet star Lele Pons’ dance parody video spawning infinite iterations. I’m going to keep doing more music with other artists like Pitbull.From September 2017 until now, DJ Kass’ “Scooby Doo Pa Pa” has undergone a million evolutions. 'Scooby Doo Pa Pa' is about the beginning of my career and it has opened doors. "I'm going to be performing with Pitbull in Miami at an Alex Sensation concert," Rosa says proudly, He teases, "I've got a lot of music that has yet to be heard.
He powers through with positive thoughts and lights up when the topic switches to the upcoming mid-April release of Pitbull'sremix of "Scooby Doo Pa Pa." "Now I’m an artist and a DJ and I feel very happy with the success of 'Scooby Doo Pa Pa.' As for the video, I’m happy it’s finally out because now people know who DJ Kass is because before the video people did not know who I was."Ī DJ for 15 years and a recording artist for 2 years means that Rosa has been learning the music business through a different lens. "I honestly feel very happy because I’m a guy from the Bronx and I didn’t have experience ," Rosa said. Those videos have received millions of views, but none of that benefit Rosa. People "took advantage," he says, but then, in another breath, returns to more favorable opinion. Those rights issues have been resolved and now it's evident that Rosa, who is signed to Groundwerk through Entertainment One, feels a sense of relief now that his official "Scooby Doo Pa Pa" video is out for the world to see, but the late debut comes after many others, including fitness personalities, have released their own versions of the track, which dropped in September of 2017. So why did the DJ Kass official music video take so long? "There was an agreement between my label and the producer and as a result we could not release the video because I did not have the right to use the track so we didn't want to have a video that would get taken down ," Rosa, 30, explains. (A spokesperson for Zumba confirmed that there are no formal partnerships with the song or the artist, but that there may be instructors who use the song on their own during exercises classes).ĭJ Kass Notches First Top 10 on Hot Latin Songs Chart With Viral Hit 'Scooby Doo Pa Pa'
For the most part, he says, his image was mostly unseen as the song has gained the attention from all ages, from children to Zumba teachers. As the track has earned top spots on the Billboard Latin charts and continues gaining traction, the newfound attention is not lost on Rosa.Īs the beat-driven song reached nearly 600,000 YouTube hits on Monday (April 2), Rosa spoke to Billboard exclusively about why his official video, filmed in Manhattan, comes 6 months after the song's debut. It may be cold outside, but Rosa is warm inside because his catchy ''Scooby Doo Pa Pa" track has become a global movement of its own, from twerking-obsessed videos to fitness fanatics who can't get enough. "We are good, we are good here and it's quiet," says the artist, whose real name is Luis Rosa, named after his father, a former DJ. "Nothing but snow right now." It's lunchtime and DJ Kass is at home in Yonkers, N.Y.